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REEBOK SHOES FOR EVERY OCCASION

A vast selection of the freshest and most iconic Reebok shoes around – unmistakably British, unmistakably Reebok. Vintage or future-forward? Reebok footwear has always been one to cross typologies – there were many styles designed to be worn in multiple sports. The brand was also a pioneer in creating sports shoes that people would want to wear in the streets. Modern-day Reebok trainers are worn as much for rest days as they are gym or sport days. Tonal designs and timeless uppers make them compatible with various types of outfits, and there’s a range including high-tops, low-tops, chunky silhouettes and narrow ones. There are men’s varieties, women’s varieties, and kids’ varieties. Many look retro, many futuristic. To explore it all, we need to take a trip back.

FROM BOLTON WITH LOVE: THE DNA OF REEBOK SPORTS SHOES

Reebok shoes have a sporting heritage in the weaves. Reebok was founded in Bolton in 1958, by Joe and Jeff Foster, a pair of brothers whose grandfather had invented the very first running shoes with spikes. Rather than continuing the family business name, Joe and Jeff decided on Reebok, which is the Afrikaans word for a type of swift-footed gazelle. The Union Jack was always a part of the logo, but in 1986 Reebok unveiled ‘The Vector’. What now represents Reebok was designed to symbolize a new era of performance products. That era is over but the styles have remained and been injected with Reebok’s latest performance tech. Retro, future-forward, Reebok shoes.

REEBOK FOOTWEAR, DOING THINGS DIFFERENTLY

Reebok shoes didn’t get popular by imitation. The brand got big in the 80s’ when they were designing shoes to be just as popular on the street as on the track or in the gym. They worked hard to become the shoes everyone would associate with Cross Fit. They put a lot of their focus on women’s aerobics, and in 1982 brought out the Reebok Freestyles – a multi-sport shoe aimed specifically at women in a time when their competitors were very much focused on the male market. In 1989, they brought out the Reebok Pump – an innovative shoe with an inflation mechanism to offer the wearer a custom fit and adjustable support for whatever sport they’re playing. Then, they introduced their Graphlite technology, which had an arch bridge at the underfoot to cut down the shoe’s bulk without compromising stability or support. In 1997, their DMX technology entered the game, a cushioning system that had an energy returning property where ‘air’ would transfer from pod to pod each step, meaning wearers experience the full-length cushion of air ‘bladders’ on the outsole, heel to toe.

You see how Reebok shoes have done things differently, get some and do the same.