Welcome to Foot Locker ‘’The Heart of Sneakers’’, where style meets community. For us, sneakers are more than shoes, they're a way of life – a source of energy that sparks moments and influences culture. At the center of it all, you'll find our Stripers, ready to share all the positivity generated by sneakers.

Together with our Striper entourage, we're boosting communities and confidence by showing up with a blend of passion, knowledge, and taste you can't get anywhere else. We’re holding it down while hyping you up because Foot Locker is the Heart of Sneakers.

Our iconic Stripers from across Europe are the heartbeat of the movement. From London to Milan, they embody the spirit of sneakers and style. We've invited Jumoke (London), Daniel (Liverpool), Luigi (Milan), Elena (Rome), Yanis (Paris), and Yvonne (Paris) to bring some energy to the Heart of Sneakers video campaign.

Alongside our Stripers, we've got a star-studded lineup of NBA legends: Kevin Durant, LaMelo Ball, Anthony Edwards, Steph Curry, as well as global musician, Enisa, to celebrate the campaign. 

Whether tackling everyday to-dos or stepping out in a fresh look, each star knows they can rely on our Stripers to bring unparalleled joy and style this season.

But that's not all. As part of the Heart of Sneakers brand platform launch, we're here to get you hyped for the holidays in collaboration with adidas. French Stripers Miguel (Toulouse), Smael (Paris), Anne-Marie (Rennes), and Floriane (Lyon) have curated the coolest adidas looks for your party vibes.

Looking for the perfect gift this holiday season? Our Stripers from Rotterdam and Amsterdam -- Kelvin, Stefano, Sironah, Irati, and Josh – have you covered. They're your go-to source for sneakers and gifting recommendations.

 

GIFTING HUB